Why the Finest Hospitality May Soon Ask a Little More of Its Guests

DuVine Cycling is wagering that the traveler at the top of the market no longer wants everything made easy. The company's argument, as reported by Skift, is that a stunning destination can leave a visitor unmoved when it arrives without any effort on their part, and that the work of getting there is what gives the arrival its weight. It is a reading of taste that the best hosts in Palm Beach, Aspen and the Hamptons will recognize, since the table that follows a hard day is the one a guest remembers. The comfort is still the reward; the difference is that someone has to earn it first.

With reporting from Skift.