Kayak's Founders Bring a Person Back Into Trip Planning With Lola

Lola is a new AI travel assistant from Booking Holdings, and it comes from the people who co-founded Kayak. Rather than splitting a journey across several tools, it gives the traveler one assistant, designed fresh for the job. It runs on a paid membership, and members can reach real people for concierge help as well as the software. For a reader planning around a good room and a good table, it is worth knowing that one of travel's biggest companies has decided the trip still deserves a person on the other end.

With reporting from Skift.