The Hotel's Reach Goes Past Its Own Front Door

Skift argues that travel companies should count more than they currently do when they measure their green pledges. Most of today's tallies cover only what a company runs itself, such as its own buildings, its own fleet and its own operations. The next step, Skift says, is to also account for the ripple effect: the choices a hotel or travel brand shapes but does not own outright. For readers who choose where to sleep and dine, that would give a fuller picture of how the well-run house treats the world beyond its lobby.

With reporting from Skift.