The Front Desk Now Begins in a Chat Window

Skift is gathering a panel of hospitality figures for an online session on a question every good hotel will have to answer soon: what happens when a traveler asks artificial intelligence where to stay, then lets it help make the reservation. The discussion will look at how guests are turning to these tools, and how far they are willing to rely on what the tools tell them. It will also argue that what a hotel says about itself, stated correctly and kept current, now counts with a new kind of reader. For the well-run properties our readers know, from the Florida coast to the Colorado high country, that is an old habit of good hospitality in a new setting: get the details right.

With reporting from Skift.