The Bridal Salon Is Now Designed Like a Private Residence

A newer group of wedding-dress shops is taking its cues from the living room, not the department store. Their interiors are the work of leading designers, and the aim is a space that feels like an elegant friend's home rather than a place of business. The usual equipment of the bridal trade, such as cramped changing booths and racks of gowns on casters, has been left out entirely. For readers who notice how a room is put together, this is the real story: a retail appointment is being reimagined as a visit to a home.

With reporting from Elle Decor.