Djerf Avenue Plants Its Flag in New York

Djerf Avenue now has its main shop in New York City, and this desk takes note when a label picks the city for its most important address. A brand builds its flagship to show who it is, so this is the room where it wants shoppers to meet it first. That makes New York the place to see the label as it means to be seen. We'll be the ones lingering by the racks with a notebook.

With reporting from Fashionista.