The American SetScreen Gems Looks to the Creator Economy Under New Leadership
Sony has chosen Fede Goldenberg, an executive from YouTube, to lead Screen Gems, its division devoted to genre films. The appointment signals a turn by the label toward the world of online creators. Ashley Brucks, who has been running Screen Gems, will step away from the post and move into an arrangement to produce projects for the studio. The change places a figure from online video at the top of an established Hollywood film banner.
With reporting from The Hollywood Reporter.